Illuminate Yaletown 2012

Vancouver streets light up!

For decades downtown Vancouver’s rainy winter days were void of outdoor events that celebrated the season. Cooler climates in the east hold their ice sculpting, skating or maple syrup congregations. While Vancouverites failed to find a reason for an outdoor public gathering. Until now….In Vancouver’s Yaletown neighborhood, talented artists display larger than life sized art installations that light up the grey sky.

But how do Vancouverites find out about this event as it returns for it’s second year? Online communication is the new word of mouth. Check out this article from digg that gives a great overview of this exciting event including a video promotion.

http://digg.com/ariannereimer/diggs

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