In the event industry, social media has simplified ways in which event planners interact with their target audience. It is now much easier to promote your event and reach a broader audience through social media platforms. It allows planners to connect, share photos and create a buzz for the event that they are producing. It also increases word of mouth marketing by having friends suggest the event to others. For example, Coachella has done a great job using Facebook to promote their upcoming festival. They share photos of past events, videos of artists on the festival line up, important concert information, festival countdown and much more.
Social media is also a great way to gain feedback from your target audience. Whether it be positive or negative, consumer feedback is key to improving your marketing strategy and future events.